Designing the visual assets for the annual Tanzdemo (dancing demonstration) has become a great constant creative exploration for me.

It’s a lot of freedom but yet there’s a lot to consider. the only serious Ci guideline is the Tanzdemo logo itself which needs to stay as it is. the background and illustration needs to support the logo and leave room for the event information.

the out-of-home assets are quite special because of the extreme portrait format. but there are also the typical social media square and landscape formats. considering these specs i created more like a pattern that is not linked to any formats or rules. it works in any conditions and the randomnes adds more fun.